on Mon 01 Apr 2007 (18:08 GMT) (3374 views)
There has been a lot of news about since the Windows Live brand was revealed about how weak it has been. There has been constant confusion and even reports of getting rid of Windows Live. Several Windows Live products have changed their names - most notably Windows Live Mail changing to Windows Live Hotmail because of the strength of the existing MSN Hotmail name - and several products have changed their branding back to MSN - such as Soapbox, Shopping and Wifi.
Now we've been told by a Microsoft employee, who wants to remain unidentifiable as just William G, that tomorrow Microsoft will release an official press release detailing the plans to change Windows Live Messenger back to MSN Messenger.
This is not a big surprise to many who know that the uptake in users of Windows Live Messenger has been low, many opting to keep their old versions of MSN Messenger as it is what they have always used. Also many users still refer to Messenger as 'MSN' and not having that in the name of the product has just caused even more confusion. These are presumably the main reasons why Microsoft has taken this decision.
But now with the main Windows Live product gone could we see a complete collapse of the brand? Quite possibly, and if so then a major blow to Microsoft.
We'll post more on this tomorrow when the press release is out.
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