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There have been several new advertisements, mostly in North America, to promote MSN (not Windows Live, apparently there is a difference: Windows Live being mainly services and MSN mostly content). These are, to say the least, terrible. Yes they are imaginative, but they just make no sense!
Again it's up to good old LiveSide to sum up the story:
Again it's up to good old LiveSide to sum up the story:
It appeared this week in south Seattle, and I've been hearing some radio ads on local stations, too. Apparently this is part of a new campaign by The Wunderman Network, called No One Wants To Look Dumb, which as far as I can tell fails its own test, miserably. Aside from the 'ad campaign from your parents generation' look and feel to the whole thing, there's the videos.
Why do people never say, 'I'll talk to you on WLM'? Windows Live Messenger is an odd name change, especially as it is longer to say and does not seem to stand out as much as MSN Messenger did. 'MSN' was a word of its own, in fact it still is, despite it no longer being a program in development.
My friends and I still say MSN when referring to Windows Live Messenger and I still think of the program as MSN. The term is universally known, everyone seems to understand what it means, even my own mother! I have not once heard anyone say 'add my address to Windows Live Messenger', is it because of old habits or is it because the name is just not catchy?
I now refer to MSN/ Windows Live Messenger as just Messenger, but only in writing. The term MSN just seems to work, it always has done, I don't believe there was any reason to change it. So what's the point of this post? Well do you still refer to Windows Live Messenger as 'MSN' within conversations? Do you think Microsoft have given up a noticeable and clever trademark? Do you think Messenger news has gotten so slow I had to bring up a pointless issue? My answer is yes to all three.
What do you think? Was a fresh name needed to being MSN Messenger into the Windows Live era?
My friends and I still say MSN when referring to Windows Live Messenger and I still think of the program as MSN. The term is universally known, everyone seems to understand what it means, even my own mother! I have not once heard anyone say 'add my address to Windows Live Messenger', is it because of old habits or is it because the name is just not catchy?
I now refer to MSN/ Windows Live Messenger as just Messenger, but only in writing. The term MSN just seems to work, it always has done, I don't believe there was any reason to change it. So what's the point of this post? Well do you still refer to Windows Live Messenger as 'MSN' within conversations? Do you think Microsoft have given up a noticeable and clever trademark? Do you think Messenger news has gotten so slow I had to bring up a pointless issue? My answer is yes to all three.
What do you think? Was a fresh name needed to being MSN Messenger into the Windows Live era?
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Messenger Stuff